Easy SEO Guide For Beginners

SEO is one of the most important factors that will decide the fate of your website. It can either make or break your website. SEO is optimizing your website for search engines. the better SEO you have the better search engines can understand what your website is about & where it stands.

Unless you are ready to spend tons of money on driving paid traffic to your website – SEO is your path to success.

In this article, we will cover everything you need to know about SEO like – what is SEO, different types of SEO, and what you need to do to improve your SEO. So let’s get started

What is SEO?

SEO aka Search Engine Optimization is optimizing your website for Search Engines. So that search engines like Google, Bing, etc can crawl your website, understand what it is & rank it on their pages.

SEO is a major source of organic traffic which is why it is crucial to grow your online business. whether you have a blog, an e-commerce store, or an online store to sell digital products it is SEO is important so that you can rank high on search engines & drive traffic to your sites.

In this article, we will talk about various factors of SEO as well as best SEO practices

Types of SEO

There are basically 3 Types of SEO

• On page SEO
• Off-Page SEO
• Technical SEO

What is On-Page SEO

On-page SEO refers to the optimization techniques applied directly to the website pages to improve their relevance and visibility on search engines.

It includes keyword research, optimizing content, meta tags & description for targetted keywords at the same time being relevant. and other factors like internal linking, website structure, URL structure, and other on-page elements to make the website more search engine friendly.

What is Off-Page SEO

Off Page, SEO refers to the SEO Practices done outside or on the back end to optimize your website for SEO & to build authority. Some of the Off Page SEO practices include Building backlinks, social media marketing, etc

What is Technical SEO

Technical SEO is the SEO practice focused on the technical aspects of a website. these practices are important to improve your site crawling, indexing, etc. some of the technical SEO practices are making your website different device friendly mainly AMP, improving your site loading speed, better website structure, robots.txt, XML sitemap, etc

We will be getting into all of this in the article.

How to do On-Page SEO Of A Website

As mentioned there are different things you need to do to improve your website’s on-page SEO. so let’s see all of them one by one.

First and the most important thing is keyword research

Keyword Research

Keyword Research involves finding relevant and high-traffic keywords that your target audience is searching for. Keywords are basically phrases or search terms that your ideal consumer is using to search content online.

There are many Keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush that can be used to find the best keywords for your content.

I highly recommend going for long-tail keywords because these are the keywords that get the most conversion.

For instance, instead of targeting a broad keyword like “laptop”(short tail keyword), you can target a specific keyword like “best laptops for graphic designers(long tail keyword) ” This approach will help you rank higher in search results and attract more targeted traffic to your website.

Website Structure

The structure of your website plays a critical role in search engine optimization.

Google loves websites that are user-friendly. Your website should be really easy to navigate which means your user should be able to find exactly what they need when they open your website.

A well-structured website will help search engines crawl and index your pages more efficiently.

This could be done by using minimum Java scripts and having a well-structured menu & sidebar. your website should be device friendly which means – whether the user opens your website on pc or smartphone. the layout should be clean & appealing.

Your website should also have an XML sitemap to help search engines understand your website’s structure and content.

Content Optimization

The content on your website is a significant factor in search engine optimization. Your content should be high-quality, relevant, and engaging to your target audience. You should also incorporate your target keywords naturally into your content, but not excessively.

Don’t stuff your content with irrelevant or unimportant stuff just to increase the word count & don’t do keyword stuffing.

Your content should be to the point so that when a visitor opens your website they should be able to find exactly what they came for.

And also try your best to provide educational & value-filled content. not just promotional stuff trying to sell the product

This approach will help you build a loyal audience and improve your website’s search engine rankings.

How to do Off Page SEO for a Website

Building Backlinks

One of the most widely used Off-Page Seo practices is building backlinks. Google loves backlinks but that doesn’t mean go ahead & build unnecessary or irrelevant backlinks.

Not only they are pretty useless & google will ignore them but sometimes it might cost you & end up tanking your website. and never ever buy backlinks, especially from any random stranger you find on Facebook groups. it might really harm your site

How Exactly To Build High-Quality Backlinks

The best way to build high-quality & relevant backlinks is by providing high-quality content. make it as helpful as possible & then add the relevant links. make it so valuable that people would love to link back to it.

Also if you are talking about a product, program or brand. you can approach them, show them your content & then ask them if they would like to link back to your article.

You can also check your competition & find out from where are they getting their backlinks & then provide content better than them & ask them to provide backlinks for you.

Another effective way to get backlinks is by offering guest posts. go to the high DA websites in your niche or even your complimentary niches & ask them if they would like a high-quality guest post on their website, free of cost in exchange for a backlink.

Some will agree, some might ask for the money & some might ignore but if you don’t try you won’t be getting any.

Social Media Marketing

SMM is another aspect of off-page SEO that really needs attention. it is not enough to write quality content, you need to drive traffic to grow your website & that can be done only by creating a solid social media presence.

I know today there are tons of social media platforms out there & it kinds becomes difficult to handle it but that is why I use Soci ai.

Using AI, it pretty much makes social media marketing a cakewalk…do check it & I highly recommend you incorporate it to handle your social media marketing.

I also recommend you read this book to understand how exactly to optimize your social media accounts on different platforms & some tips & hacks to drive maximum traffic to your website for free.

How to do Technical SEO for a Website

Technical SEO

Technical-SEO is another essential aspect of on-page SEO. Technical SEO involves optimizing your website’s technical aspects, including page speed, website security, and mobile responsiveness.

To optimize your website’s technical aspects, you should use an SSL certificate to secure your website. You should also optimize your website’s page speed by compressing images, minifying code, and using a content delivery network (CDN). Your website should also be mobile responsive to provide a seamless experience for mobile users.

The speed of your website depends upon your web hosting. if you want a fast-loading website I recommend using Cloud based web hosting like Cloudways…it is one of the best web hostings I have used & I highly recommend it. you’ll get free SSL with this web hosting so you don’t need to worry about it.

For CDN I’ll always recommend WordPress.org…It is the one I used & all my clients do too.

Most WordPress themes are mobile-friendly so you don’t need to worry about it as such. but ya. do make sure your WordPress theme is SEO Optimized & Mobile friendly.

I guess this is it for the article

Also Here is the list of SEO tools that I use that might be helpful for you

I used Google Keyword Planner for Keyword Research – Free & Highly Accurate (far better than SEMRush)

SEO Pluugin for WordPress – I use RankMath. Free SEO Plugin for WordPress that takes care of on-page SEO

If you are building a WordPress Website mainly for Affiliate Marketing I recommend using WordPress themes like Affiliate Booster – Free WordPress Theme & Plugin that makes creating Affiliate Marketing Articles seamlessly easy.

For Social Media Marketing I use the AI tool Soci ai – Which takes care of All Social Media Marketing

Let me know if you have any more questions

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