How To Do On-Page SEO For An WordPress Website For Beginners
SEO aka Search Engine Optimization is one of the most important factor responsible for the success of your blog
In short it is the driving force of your blog, but not many people understand it right
What Is SEO?
Search Engine Optimization means optimizing your website for search engines. based on the content of your website & your SEO score your website, your articles will get ranked on Search Engines like Google, Yahoo, Bing, etc
Although there are many factors that influence your ranking on Search engines but these two i.e your content & your SEO are the basic foundation
Now when you know what SEO is the very next question should be
How To Do SEO
When it comes to SEO the most important thing is Keyword Research, Yes! many youtube videos & blog posts will tell you the same thing
and some times the beginners who have just started blogging they see this as well & start doing keyword Research & the interesting thing here is
They won’t even bother to know what keyword research is & how to do keyword Research
They just read & listen to bits & byres & come to the conclusion that they need keywords, lots of them
doesn’t matter the type of keywords, their quality, their potential. nothing they just need keywords
for that they go to Free keyword Research tools like Ubersuggert, Keyword.io or Keywords Everywhere (google extension) & they just collect bulk keywords
And then comes the fun part, they stuff all those keywords in the content. they do this keyword stuffing so much that the piece of content no longer makes sense
Trust me I have seen this happen a lot, they just stuff the keywords in the content without bothering to add any sort of value, the content is nothing but just a paragraph of keywords connected together with random words
And then they take the rest of those keywords & add them to tags
This is not Keyword Research…this is called keyword stuffing & this will in no way help your website
Factors to consider while doing keyword research
There are many factors that you need to consider while selecting the keywords for your website like their search volume, their keyword Difficulty, their CPC, etc
also while writing content I would strongly recommend you to go for Long tail keywords & not short-tail keywords. There are 3 types of keywords – long tail, medium tail & short tail keywords
What are Long-tail Keywords & Short tail keywords?
Long Tail Keywords Vs Short Tail keywords
Longtails keywords are the keywords/phrases that are targetted, let me give you an example, “smartphones” it is a short tail keyword, where the intent of the customer isn’t clear
they might be looking for the picture of a smartphone or they want to know how to operate a smartphone, they might want to know which is the best smartphone or which is the cheaper smartphone
you don’t know
The disadvantage of Short Tail Keywords – Why You Shouldn’t target Short Tail keywords
when you are targetting this keyword(smartphone), you don’t know who you are targetting & not to forget this is a competative keyword, successful ecommerce stores, popular smartphone brands will be targetting this keyword so the chances of you ranking on this is slim
Why You Should Focus More On Long Tail Keywords
Now coming to long tail keywords, here you have more info about your target audience & your content.
if we take the example of smartphones
Let’s assume you run an amazon affiliate website, then you can use a long tail keyword like top 10 smartphones under 20K
or if you are into apps, you can target keyowrds like best 5 apps for smartphones or must have apps on your phone etc
here you have more clear idea & control over your target audience & to whom you wanna present your content too
How To Pick Right Keywords
Keyword Research involves all these factors the type of keywords, their search volume, their keyword difficulty, their CPC. how many times they were used on Social media, in paid ad campaigns, etc
These things matter – if you are serious about your website, if you wanna build a career out of it. I would recommend you to learn how to do keyword research the right way
Here is a free course that will help you alot & it will clear out all the basics of Keyword Research to you. so do check it out
Learn Keyword Research For FREE
Sign up for the free keyword Research Course
And the best way to learn keyword research is to do it
Go to authentic keyword Research tools like SEMRush or Ahref & check It out
Play around, understand how the tool works
I don’t recommend ubersuggesrt because it kinda acts funny to me, no matter whenever I open the website, even after the month in the incognito mode I get this message you have exceeded your free attempts or something like this
but if it works for you, try it
Keyword Research Tool That I Use
The keyword research tool that I use & recommend to my clients & friends is SEMRush, it is a paid tool. It is by far the best Keyword Research tool I have used. if you don’t want to pay then go to this link
free 7-day
Sign Up & Get 7 Days Free Trial
Go sign up, check out how keyword research tools work,
Use this tool for 7 days, collect awesome targetted keywords & write content on them I’m sure you’ll see the traffic coming in
complete the keyword Research course & work on the keyword research tool & i’m sure you’ll get a clear complete idea
about what keyword research really is & how easily you can do it
How To Optimize Your Website For Search Engine [On Page SEO]
Keyword Research alone is not SEO
There are many other factors like Your Title, Meta description, keyword density, your content readability & difficulty, is it too passive or too transactive because too much of anything isn’t write there has to be a balance.
and you need to consider things like
Does the focus keyword appear in the title, how many subheadings include the focus keyword & its synonym?
Your URL length, outlining & inner linking.
You need to be careful while optimizing your SEO title & meta description, they are a golden opportunity for you to pick the right words & make your content eye catchy & Search Engine catchy
This al isn’t mandatory but doing this will do wonders for your site ranking & which means more traffic as well
so how to do it
How To Do Right On-Page SEO
Manually analyzing all these things regularly is a tough & tiring task & but what if I say there is a plugin that will do all this & more for you
An SEO Plugin that will take care of everything, will even optimize your content for schema, which means you can get featured on the snippet & you can control how your website looks on Google
The SEO Plugin that I’m sharing today is called Rank Math, it has been more than a year I have been using this & I love this
This takes care of almost everything regarding SEO on my website, so I don’t need to put way too much thought into SEO regularly
In fact, I’m using this on my client website as well & the reason I love this the most is as I said it makes sure that all the above factors are taken care of. so my client doesn’t need me for much
Just for installation & monthly checkups. I’m sorted
Rank Math is a Freemium tool that means it has both Free & paid Versions. For beginners Version might be enough. but if you have a whole business set up & earning as well. Rank Pro is perfect for you
Go ahead & if you want & try out the plugin
I love it & I’m sure you’ll too
Now if you are using Yoast SEO & wanna switch but are not sure how to do it, here is a tutorial
It also gives you all the important key differences between Yoast SEO & Rank Math
Yoast SEO Vs Rank Math
Switch from Yoast SEO To Rank Math without losing Ranking – Step by Step Guide
Change Your WordPress SEO Plugin from Yoast SEO To Rank Math
How To Do SEO Audit
If you want to do an audit of your website, try this
If you have any more doubts, let me know & i’ll be here to answer all your queries
all the best for your blog/website & please stay safe
Until next time keep blogging, keep growing
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